How Cala AI runs their launch waitlist using Rebolt

Cala AI story thumbnail

Cala turns the internet chaos into trustworthy, structured context agents can rely on. Building agentic products means relying on external information, but agents work best with verified, structured knowledge they can call deterministically. Cala turns external information into trustworthy context, letting teams ship agentic products and automated workflows faster, by abstracting ingestion, normalization, and data verification behind a tool.

Company

cala.ai

Founded

Barcelona, Spain

Started

2025

After selling Vilynx to Apple, Elisenda Bou-Balust and he team is back to building with Cala AI. Focused on knowledge infrastructure for AI agents that's actually verifiable.

When you've led engineering teams through an acquisition, you know what slows teams down. At Cala, the friction wasn't in the product, it was in everything around it. Waitlists with custom logic, hiring pipelines that fit how they actually interview, demos that prove their API's value.

Running their launch waitlist

Cala AI built their launch waitlist on Rebolt after realizing no commercial solution was flexible enough.

Standard waitlist tools only supported static launches. Seat-based tools were designed for restaurants. None allowed gradual seat releases, referrals, or custom onboarding logic. With Rebolt, Cala launched a public signup with limited seats and an automatic waitlist once capacity was reached. Each user received a unique referral link, and successful referrals moved them up the queue. The team scheduled seat releases by date and quantity, triggering automated emails when users were cleared. Rebolt sent waitlist confirmations, registration links, and notifications as new seats opened.

Everything was managed from a single dashboard, including user status, waitlist position, seat history, and referral performance.

They've created a custom waitlist SaaS for tailor-made for Cala, faster, without engineers, and at a fraction of the cost.

"We take less time to create a solution with Rebolt than to look for a paid SaaS"

Meritxell - Chief of Staff

Outcompete with technology